Importance of Google Search Data
Organic Search is the largest driver of traffic to websites across the internet, accounting for 53% of organic traffic to websites across the internet.
Within the organic search category, Google is far and away the largest Search Engine out there, accounting for 88% of all search queries according to Statista. Based on this, it is critical to collect and utilize as much search data from Google as possible.
Where can this data be found? Let's take a look at the tools Google provides to gather and analyze search data.
Sources of Google Search Data
Google Search Console
Google Search Console (GSC), formerly known as Google Webmaster Tools, is the primary source of search-related data that Google provides site owners. It is also the tool you use to manage your sites and make Google aware of the content you've published.
Valuable metrics available from GSC:
- Impressions
- Top performing search queries
- URLs submitted
- URLs indexed
- Internal Links
- Backlinks
- Crawl Errors
- Mobile Usability Errors
- AMP Errors
While there is a significant amount of Google search data and metrics available in GSC it can be limiting at times, only allowing users to only see the top 999 keyword queries referring traffic, for example.
