The fourth industrial revolution and Web 3.0 continue to transform all legacy communication platforms – from how we consume news to how we market our products.
One field that stands as a fulcrum of this tech boom may be writing and art itself.
As new technology like AI-generated art and ChatGPT continue to become more sophisticated, many people are uncertain about the future of these fields.
It’s difficult to discern how efficient Google is at detecting AI systems, but it’s clear that AI-generated content will be something to keep a close eye on.
According to a UBS study via Reuters, ChatGPT reached 100 million monthly active users in January 2023.
However, I’ve found several other AI platforms that provide similar chatbot services and the ability to write entirely SEO-optimized blog posts.
I’ll describe how to leverage AI later in this article, but learning to properly incorporate it into your workflow and work with these systems will ensure the best results.
2. Video Shorts Are Becoming Dominant
YouTube, Instagram, and Meta have all launched their video shorts on their platforms to compete with the cultural Megaforce that is TikTok.
Platforms like Instagram have even boasted a higher engagement rate in places like Brazil after the launch of its Reels. In fact, it is estimated to reach over 163 million users by 2028.
Video shorts and reels are a great way to curate brand exposure and engage with a large audience.
Unlike traditional long-form videos, short video clips have a better opportunity to go viral and lead directly to a new phenomenon in social media.
3. Influencer Marketing Is Evolving
Influencer marketing isn’t dead. Rather, it’s evolving.
What people once referred to as influencer marketing has really evolved into the creator economy.
Essentially, many brands are partnering with online creators who produce short and long-form content that bring subscribers to their platform.
2. Video Shorts Are Becoming Dominant
YouTube, Instagram, and Meta have all launched their video shorts on their platforms to compete with the cultural Megaforce that is TikTok.
Platforms like Instagram have even boasted a higher engagement rate in places like Brazil after the launch of its Reels. In fact, it is estimated to reach over 163 million users by 2028.
Video shorts and reels are a great way to curate brand exposure and engage with a large audience.
Unlike traditional long-form videos, short video clips have a better opportunity to go viral and lead directly to a new phenomenon in social media.
3. Influencer Marketing Is Evolving
Influencer marketing isn’t dead. Rather, it’s evolving.
What people once referred to as influencer marketing has really evolved into the creator economy.
Essentially, many brands are partnering with online creators who produce short and long-form content that bring subscribers to their platform.
YouTube announced last fall that it would split 45% of the revenue from Shorts ads with its creators (although that number has come under attack).
Regardless, it’s clear that renewed competition among social media giants and the evolution of social media has placed a greater premium on individual creators and rewarded them accordingly.
Everyone, from the White House to major makeup brands, is partnering with TikTokers, Instagram celebrities, and everyday content creators to promote brands and their messages.
Evidence of this is also reflected in the staying power of podcasting.
4. Podcasting Remains Strong
Podcasting represents one of the many awkward attempts of marketers failing to utilize new technology in their work offerings.